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    Hi! I'm Paulius.

    My methods are guided by elegance, rooted in data, and driven by results.

  • Site is currently under construction. Please reach me at: hello@paulopazo.com
  • See my work Learn about my process
    process
    Process & Philosophy

    Over the course of my design career, I've learned that optimal solutions tend to lie in the balance between principles and innovation. One cannot excel without the other when aiming for truly good UX because it's a complex field with many variables at play.

    I like to challenge myself to give my clients precisely what they need—an end result that will aid in reaching higher benchmarks and spotlight the opportunities for growth. 🚀

    Need help with a project?
    process
    Process & Philosophy

    Over the course of my design career, I've learned that optimal solutions tend to lie in the balance between principles and innovation. One cannot excel without the other when aiming for truly good UX because it's a complex field with many variables at play.

    I like to challenge myself to give my clients precisely what they need—an end result that will aid in reaching higher benchmarks and spotlight the opportunities for growth. 🚀

    Need help with a project?
    process
    Process & Philosophy

    Over the course of my design career, I've learned that optimal solutions tend to lie in the balance between principles and innovation. One cannot excel without the other when aiming for truly good UX because it's a complex field with many variables at play.

    I like to challenge myself to give my clients precisely what they need—an end result that will aid in reaching higher benchmarks and spotlight the opportunities for growth. 🚀

    Need help with a project?
    Latest project / E-commerce / Long Term
    Improving the Largest Marketplace Project in the Baltics and Finland

    I helped the largest online marketplace platform in the Baltics and Finland improve the product design workflow and led the rebuilding of the design system and most-visited pages.

    Read Case Study
    E-commerce / Low Budget / Contact Lense Store
    Low Budget E-Commerce UX Audit and Redesign

    I wanted to showcase my approach to a low-budget, quick-and-dirty type of project that required fast thinking, adaptability, know-how, and time management.

    Coming soon...
    Fashion startup / E-commerce / Passion Project
    Simplifying the Process of Online Clothing Shopping

    I'm the founder and lead designer of a fashion startup that will completely change the way you shop for clothes online.

    Coming soon...
    Capabilities

    I specialize in e-commerce UX design, auditing, and consultancy. I help my clients identify user pain points, highlight critical usability issues, and uncover opportunities for future growth. Thanks to my background in working on projects across multiple design disciplines, I’m able to tackle problems swiftly and help you reach higher benchmarks. 🚀

    I offer a free baseline consultation to all my clients.

    Book a Free Consultation
    From the blog
    Stop Blindly Following Dogma

    While talking to peers over the course of my career, I’ve noticed that even outside agency-type work, there is a tendency toward sticking to a linear, conveyor belt-type problem-solving emulation...

    Read Article
    Latest case study
    Improving the Largest Marketplace Project in the Baltics and Finland

    I helped the largest online marketplace platform in the Baltics and Finland improve the product design workflow and led the rebuilding of the design system and most-visited pages...

    Read Case Study
    Want to Work Together?

    If you're looking for help with your project or just want to say hello, drop me an email at and I will get back to you as soon as I can! ✌

    Drop an email
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  • +370 671 05725
  • hello@paulopazo.com
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