I have 7+ years of experience shaping digital products across SaaS, e-commerce, and B2C. With a multidisciplinary background, I speak a common language with software engineers, marketers, and CEOs. I'm passionate about Lean and Agile, but I also stand for shipping elegant and refined experiences to the digital world.
I was hired to improve user activation and to help innovate and refine the overall product experience. Early research revealed that problems were nested much deeper—users were struggling with fundamental usability and had trouble discovering the value of the product...
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I joined this project as a freelance UX/UI designer and quickly took the lead on UX and product design. I conducted usability research, led the rebuild of the design system and most-visited pages, and established product design guidelines...
Read case studyWhile talking to peers over the course of my career, I’ve noticed that even outside agency-type work, there is a tendency toward sticking to a linear, conveyor belt-type problem-solving emulation where the buzzwords supersede the fundamental...
Read ArticleI was hired to improve user activation and to help innovate and refine the overall product experience. Early research revealed that problems were nested much deeper—users were struggling with fundamental usability and had trouble discovering...
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